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Considering building products have a main target audience of men and this packaging features quite dominantly women, I think it has been executed beautifully. It almost makes me feel like building something... anyone need a house? But then again is it possible blokey construction men may find this packaging too beautiful? I hope not but just a thought.
If you like packaging and product design you might like to follow the link from the above mention post over to playmedesign who also feature some interesting design pieces. Another every-other-day place I like to visit full of packaging design is thedieline, well worth a visit.
3 comments:
Gorgeous packaging!
I had a folder in which I collected clever business cards and mag designs ... got to be too unweildy a collection so I ditched it all and kept a few choice mags and books. Sigh, so much good stuff out there.
I love this to, the soft colours mix with the fat numbers.
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