IOU

 image from here

A little while ago I signed up to receive updates on a project that was still in the making. The project was about creating unique and ethically handmade clothing from start to finish. This sounded wonderful I thought. I would really love to find out more. And guess what?! After two years in the making the wait is almost over. Later this month clothing label IOWEYOU will launch.

What makes this label so special? The IOU Project teams up artisans from India who hand weave fabric which is then supplied to artisans in Europe who hand make each individual garment. This process means that no two items of clothing will ever be the same. And even more wonderful the IOU Project endeavors to connect the creators with the wearers through a unique garment ID. They believe in creating responsibly, both ethically and environmentally. To find out more take a look at here and here. I'm really looking forward to see this company begin.




5 comments:

RaQueL said...

Great discovery! Thanks!! ;)

Bonjour Johanna said...

I'm so excited to see this on your page,I signed up to receive the updates from the IOU project about 3 weeks ago ! I'm really looking forward to see more of it ! :)

The concept is kind of perfect at the moment.

xxxx

Fourth Daughter said...

Thanks for visiting - we probably passed each other at Cat Rabbit as it was such a small space!
Very interesting project you have posted about here, I'm going to have to look into this one - and cute softies that you make too! (I write for Peppermint so may be in touch re a piece in the mag some time in the future)

BusiChic said...

oooh I came here via your comment on Style Wilderness and wow - great blog!

Love the sound of the IOU Project and going to check it out now...

diarte said...

that idea is so clever!!!